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In what we believe to be a losing battle against consumers who now, with PVR technology, have near complete ... suggest the ad industry embrace PVR ad skipping rather than fighting
www.adrants.com/medium/television/index.php?page=19
2. Adrants » Trends and Culture
Forrester suggest the ad industry embrace PVR ad skipping rather than fighting against it. Citing the shift towards absolute control of content from media companies to consumers
www.adrants.com/subject/trends_and_culture/index.php?page=10
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